There are lessons companies can learn and carry forward once the crisis has passed, and they’ve had a chance to analyse their response. However, companies should be making decisions and taking actions during the crisis with recovery in mind, as it will become clear which companies have the resilience and agility to reshape their business strategy to thrive in the future.
Longer term, companies will need to consider how robust their business, management team and initiatives were in facing the crisis. It will also be important to consider and reset the business assumptions that underpin the supply chain and other concentrations that many businesses have been exposed to over time.
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