Wendy Thompson

Socialites Group

Imagr of Lucy Turnball

When people told Wendy Thompson that social media was a “fad”, she knew in her gut they were wrong. Convinced social media would have the power to connect people and organisations like never before, in 2010, with a laptop on one knee and a baby on the other, she launched the Socialites Group – a new type of agency to help local and global organisations build and connect with communities on this side of the world.

Socialites offers its clients dedicated community managers and priceless, real-time insights into what their community is feeling and passionate about. Wendy also embraced technology’s transformative potential, building an impressive tech stack to automate timesheets, content planning, project management, community management, briefing, approvals and reporting.

“We estimate our commitment to staying tech agile and improving our stack saves at least 15% in admin time, freeing up our team to work on the things that matter and ultimately improving work satisfaction and through-put,” says Wendy.

Innovation is Wendy’s watch word. In 2015, Socialites was the first Kiwi company to launch a corporate onto Snapchat in 2015. “The campaign, for Spark, was so successful we had to hire security guards to control the crowds who went to our Snapchat promoted events!” recalls Wendy.

Over the years, the Socialites team has helped Kiwi brands, such as Icebreaker and Invivo wines, launch into the US, Europe and Australia. Socialites now runs campaigns in 16 countries and has 24 team members across New Zealand, Australia and Manila, and a contractor network in Asia.

The team’s outstanding work has seen Socialites collect scores of accolades, including Australasia’s Social Media Agency of the Year. Today, Socialites is a $24 million dollar business working with many iconic brands.