Primoz Roglic during the 11th stage of the Vuelta Espana 2021

How the economics of cycling creates long-term value

In this DoubleShift webcast, EY teams discuss La Vuelta a España and its relation to IoT and data implementations.

EY teams are working with a consortium of world tour, professional cycling teams, to transform the commercial model of the sport with digital, data and technology.

In this DoubleShift webcast, EY teams discuss La Vuelta a España and how the economics of cycling leads to conversations about the monetization of the sport and the creation of long-term value for their fans through IoT and data implementations.

In addition, DoubleShift talks business with perspectives from "inside the sport" on topics such as:

  • Sustainability
  • Innovation
  • Leadership
  • Teaming

In this webcast, join the DoubleShift team as they continue this year’s journey with the Spanish Vuelta.

Photo credit: BettiniPhoto©2021/ SprintCyclingAgency

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