In establishing new models for value delivery, organizations need to curate and connect their ecosystems, and place them closer to their customers. This is different from the traditional approach in which needs are identified in a silo and ecosystems are subsequently engaged to explore possible solutions. Upfront use of ecosystems equips teams with differentiated perspectives and tools to help identify new experiences and the role technology can play in delivery. Ecosystem capabilities need to be engineered as consumable services that can be used to efficiently experiment together with customers to create new and engaging experiences.
In a recent project, a consumer product client team was tasked with rethinking a company’s product launches. The organization had established a set of consumable artificial intelligence (AI), augmented reality (AR) and consumer data services from various strategic ecosystems, as well as the company’s own platforms. The client team leveraged these services to rethink how an intelligent and flexible new product launch capability could work. A group of customers was brought together to help identify key thematic experiences. Using the ecosystems services, the solution team rapidly tested experiences around feature recommendation, training and service bundling leveraging the AI and AR services. In weeks, the process delivered a unique product launch process with experiences that were not envisioned before, better represented customer needs and ultimately differentiated the company.
Harnessing the power of ecosystems requires diverse and strategic selection of alternatives. Organizations have to be strategic in their ecosystem approach, selecting and connecting to clusters of ecosystems that are differentiated and offer a promise of innovation. Whether it is Microsoft, SAP or pockets of innovative and sustainable IO start-ups, organizations need to select the ecosystems most valuable to them based on the company’s innovation priorities and industry trends. Each company needs to identify their own set of ecosystems, however, there is a set of ecosystems focused on the foundational capabilities for containerization, orchestration and provisioning that organizations need to embrace.