Press release

4 May 2020

EY Poland advised Bauer Media Group in the sale process of its Polish internet group - Interia

EY acted as the lead M&A, financial, tax and IT advisor to Bauer Media Group providing extensive, multidisciplinary transaction advisory.

EY acted as the lead M&A, financial, tax and IT advisor to Bauer Media Group providing extensive, multidisciplinary transaction advisory. A group of several EY’s professionals led by Michal Plotnicki were engaged and focused on supporting Bauer Media Group in successful finalization of this transaction.

Telewizja Polsat sp. z o.o., a subsidiary of Polish media group Cyfrowy Polsat S.A, has signed a preliminary agreement with Bauer Media Invest GmbH and Bauer Polen Invest GmbH, the sellers, to acquire Interia Group. The Interia Group is a leading player on the Polish market of new generation media, reaching nearly 60% of Internet users in Poland.

EY team that advised on the transaction process composed of:

M&A lead advisory: Michał Płotnicki, Axel Kirch, Bazyli Pietraszewski, Fabian Mladitsch, Mateusz Muszyński

Financial advisory: Jörg Hueber, Arkadiusz Strasz, Marcin Drozdowski, Paweł Pietrowicz

Tax advisory: Nils Sonntag, Sebastian Ickiewicz, Michał Muszyński

IT advisory: Sandra Zahn, Martin Kügler, Marcin Ciemny

The acquisition will result in Telewizja Polsat acquiring exclusive control over Interia Group companies: Grupa spółka z ograniczoną odpowiedzialnością, Grupa Media spółka z ograniczoną odpowiedzialnością spółka komandytowa, Grupa spółka z ograniczoną odpowiedzialnością sp.k., Mobiem Polska sp. z o.o. and Mobiem Polska spółka z ograniczoną odpowiedzialnością sp.k. and an indirect acquisition of shares representing 16.67% of the share capital of Polskie Badania Internetu sp. z o.o. with its registered office in Warsaw.

Acquisition of Interia Group is a long-term, strategic investment for the Cyfrowy Polsat group. It will allow the Cyfrowy Polsat group to continue its development on the dynamically growing Internet and online advertising market and to improve its cost-effectiveness as a result of insourcing the expenditure on ongoing advertising campaigns of the Polsat Group brands.

About EY

EY is a leading global professional services firm in assurance, tax, transaction and advisory services. Worldwide, over 270,000 best professionals operating from more than 700 EY member firms based in more than 150 countries share EY values and commitment to deliver exceptional client service. Our mission is “Building A Better Working World”, as a better working world is a better working economy, society and ourselves. 

EY in Poland has about 4,000 professionals operating from 7 offices across Poland – Warsaw, Gdańsk, Katowice, Kraków, Łódź, Poznań, Wrocław and EY SSC. EY Poland has been announced the “Best and Most Successful Tax Advisory Services Firm” several times in the business media rankings, and has also topped the “Best Accounting Firm” lists.

Since 2003 EY Poland has been running the EY Entrepreneur Of The Year Poland programme, with the country winners representing Poland to vie for the EY World Entrepreneur Of The Year title in the finals held annually in Monte Carlo.

EY is also one of the best employers in Poland. The firm has been honoured with Uniwersum’s “Best Employer” title and the “Most Desirable Employer” in the “Employer Of The Year®” ranking by AIESEC. EY has also received the “Great Place to Work” awards in the category of firms with more than 500 employees.