There are three important steps 5G providers should take to help their business customers take full advantage of new opportunities in 5G-based IoT.
1. Align your 5G vision to the demands of the post-pandemic enterprise
Interest in 5G is higher than ever, but converting this into meaningful adoption requires providers to meet changing use case needs while providing a compelling 5G vision.
2. Convince customers that you are the ideal partner to deliver digital transformation with 5G
5G providers should transform from a supplier to a partner, providing end-to-end solutions that deliver business outcomes through optimized ecosystem positions.
3. Adapt your approach to the needs of specific industries, regions and buyer groups
Agile customer interactions are essential: adapt your approach to cater for more demanding or less engaged customers, while targeting buyer groups outside the technology function.