Which consumer future are you designing for?

2 minute read 4 Apr 2019
2 minute read 4 Apr 2019

You need to make the right strategic choices today to be relevant tomorrow in consumer products.

Companies know they need to transform. But adapting to today’s consumer revolution is just part of the challenge. To stay relevant, you need to know where the world is going tomorrow. The next disruption wave will affect our lives in ways we can barely imagine today.

With FutureConsumer.Now, we’re testing assumptions about the years ahead. What will consumers value? What role might business play? How might people shop, play and work? What are the implications of change drivers — from AI and robotics to wider shifts in social structures and consumer aspirations?

We’re helping to navigate a future that is hard to predict and constantly evolving, yet exciting and ideally profitable for those who strategically plan for and start the transformation now.

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EY can help your organization to prepare for the future consumer now. 

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