Press release

1 Jul 2021 London, GB

Alex Birkin appointed as Managing Partner, EY EMEIA Financial Services Consulting Leader

LONDON, 1 JULY 2021: EY has appointed Alex Birkin as its new Europe, Middle East, India and Africa (EMEIA) Financial Services Consulting Leader and Managing Partner, effective 1 July, 2021.

Related topics Financial Services EMEIA

EY has appointed Alex Birkin as its new Europe, Middle East, India and Africa (EMEIA) Financial Services Consulting Leader and Managing Partner, effective 1 July, 2021. Alex takes over from Xavier Freynet, who has led EY’s EMEIA Financial Services Consulting practice since 2016 and will assume the role of Head of Financial Services at EY France.

In his new role, Alex will oversee EY’s financial services consulting business across 18 EMEIA markets, lead more than 5,500 people and assume responsibility for consulting services provided to some of EY’s largest European and global financial services clients.

Alex is currently Global Wealth and Asset Management (WAM) Consulting Leader, and EMEIA Wealth and Asset Management Industry Leader, both positions he had held since 2016. He is currently responsible for EY’s services delivered to clients in Wealth & Asset Management in EMEIA, and for WAM consulting services globally including services delivered to asset owners, wealth managers, asset managers, asset servicers and alternative asset managers.

Alex joined EY in 1997, became a partner in 2005 and has been advising the Financial Services industry for more than 23 years.

Commenting on Alex’s appointment, Omar Ali, EY EMEIA Financial Services Managing Partner, said: “I’m delighted that Alex has accepted this role. Our FS clients face significant pressure to transform, driven by the need to innovate at scale, meet customer demands for tech-enabled products and services, and compete in an increasingly competitive marketplace. Alex brings the ideal combination of leadership ability and sector expertise to help our FS clients transform and grow their businesses in a more complex world.”

Commenting on his appointment, Alex Birkin said: “It’s an honour to lead this outstanding team and build on the strong foundations in place. The pace of change across the financial services sector is accelerating. Our FS clients are transforming themselves to realise long-term value for their clients, talent, shareholders and society as a whole. Our job at EY is to help them do this by maximising the power of their people, their technology, and their innovation.”

In addition to his role at EY, Alex is a Board Member of the CFA Institute, a global organisation whose mission is to lead the investment profession globally by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society.


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