Reimagining our future working world
Right now, companies that are combining technologies like this can gain competitive advantages over more traditional rivals.
To take one example, a drone on its own is little more than a fancy radio-controlled helicopter – a toy. A drone with a camera is a surveillance tool. A drone with a camera, depth-sensors, a robotic arm, and AI is an autonomous tool that can radically change how we use warehouse space or deliver goods to customers by finding more efficient transport routes. Meanwhile, more traditional companies are still using slower, less efficient human-driven fork-lift trucks.
The next ten years will see an explosion of innovation as smart technologies mature and ever more businesses use them in combination with existing and emerging technologies to create radical new approaches to doing business and meet the ever-changing needs of their customers.
But remember this isn’t about the technology itself, no matter how creatively it’s combined. The pace of technological change will continue to accelerate – no one piece of technology will be enough to give a lasting competitive advantage in such an environment.
The truly successful businesses will be the ones that realize their transformation isn’t a one-off change to adopt the latest technological tools, but an ongoing process – with the needs of people placed firmly as the focal point of innovative efforts, not the capabilities of the currently available tools.
Looking to 2030 and beyond, the impact of such human-focused innovation could radically change how the world works. The number of possible permutations is vast – and when AI enables these new combinatorial creations to continuously self-optimize, they should get continually more impactful.
It’s time for us to reframe our relationship with technology, reimagining how to use technologies to meet real human needs, enable new ways of working, and power human enterprise. With the right approach, people can be both the drivers and beneficiaries of technological change, unlocking new paths to value and human engagement, helping us reinvent our organizations to be ready for what’s next, and fully realizing human potential.