When asked what a family business means to them, the brothers respond unanimously: "It is a way of life and business, where the focus is not only on maximizing capital and profits, but rather where the future, tradition and responsibility merge to ensure that on transfer to the next generation, the Company is in good condition and not a mere skeleton."
The harmony between the brothers is challenged daily: "We often stand on opposing sides. To find a solution we sit down, discuss the matter and come to a joint decision." Adjustment, they say, is all the more important since the "family business is everything we do, it is our life, our health, we are an integral part of it, we go to sleep with it and we wake up with it, whilst carrying major responsibility on our shoulders." The next generation is currently at school and is not yet involved in the family business. Although the brothers wish for their children to continue the family tradition, they are also aware that experiences from other fields and companies are more than welcome: "We entered the family business as a matter of fact, none of us has ever worked anywhere else, and this can sometimes be a disadvantage. Because you have not gained experience elsewhere and you never had to answer to anyone, you lack certain experience and you are forced to learn from your own mistakes. An opportunity to learn while working in other industries and other companies is valuable as it gives you the chance to see how things are done outside the family business and to bring this knowledge to the family business to upgrade and improve it further. We did not have this opportunity and grew up with the family business, which we don't perceive as a job but as a way of life. To be honest, we find it difficult to separate private and business life."
Saying that, the younger family members will always be welcome in the family business, as the brothers consider long-term plans for their Company: "We intend to increase our market share on EU markets and also on the markets of third countries, maintain product quality, further consolidate brand awareness and invest in development of knowledge, technology and modernization of the production process," Tomaž explains for their future aspirations.