Optimization strategy

In today’s world of disruption and transformation, it’s important to adapt your digital, route-to-market, pricing and customer segmentation strategies constantly while maintaining optimal ROI of your sales and marketing spend. EY-Parthenon helps our clients optimize key functions.

Related topics Strategy by EY-Parthenon Strategy and Transactions Digital Mergers and acquisitions Divestitures

The team

Mitch Berlin

Mitch Berlin

Global and Americas EY-Parthenon Leader

Andreas von Buchwaldt

Andreas von Buchwaldt

EMEIA EY-Parthenon Strategy Leader

Ignatius Tong

Ignatius Tong

EY-Parthenon Asia-Pacific Leader

What we can do for you

  • Are you focused on a digital strategy or a business strategy for the digital world?
  • What are the right channels for your product or service, and what’s the best way to get into those channels?
  • How well do you understand your customer and your customer’s needs and priorities, and what are you doing to address them?
  • Are you getting the optimal return on investment (ROI) for your sales and marketing spend?

  • Digital transformation strategy

    Digital is more than just a website or a marketing channel — it’s the backbone of a business and affects the entire operation. In today’s world, change is the only constant: changing customer needs, evolving technologies, disrupted value chain and fluctuating markets. We help our clients navigate these changes and help them build a business strategy for a digital world.

  • Route-to-market (RTM) design

    We help our clients find the right channels for their product or service and help them determine the best way to get into those channels, factoring in the competitive landscape, potential partnerships and the relative economics of the RTM ecosystem.

  • Pricing optimization strategy

    We work with our clients to develop effective pricing strategies that deliver sustained profitability. We do this by discovering the real value of our clients’ products and developing a true understanding of their customers’ needs, competitive products and market context.

  • Customer segmentation

    We apply deep-data analytics to better understand the client’s customer base: what drives customers’ decision-making about a particular product; their priorities, needs and pain points; and what they really want from a client’s product or service.

  • Sales and marketing effectiveness

    We help our clients achieve optimal ROI from their sales and marketing spend. To do this, we focus on their sales force structure, sales incentives, media and channel spend, and brand messaging so that they have the right balance of spending by marketing channels to reach their targeted audience.

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