In this second episode of the Transforming Retail podcast, we discuss whether data really holds the key to capturing the voice of the customer and enhancing their shopping experience.
This episode hosted by Kait Borsay features Thomas Harms, EY Global Retail Leader; John Dubois, EY Global Direct to Consumer Solution Leader; Ian Johnston, Founder of Quinine; and Nicole Srock.Stanley, CEO of dan pearlman Group.
They discuss whether data really holds the key to capturing the voice of the customer and enhancing their shopping experience.
- Understand when data captured by retail and consumer products companies enhances the customer experience and when it doesn’t.
- Avoid the mistake of collecting data to support outdated business models.
- Using data and insights more intuitively to create an experience-led customer journey
- Explore what customers actually need and who they are, rather than just how to just sell them more.
For your convenience, full text transcript of this podcast is also available. Read the transcript.
Duration 25m 04s
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