I've believed for some years now that businesses with purpose lead on the world stage. That notion has accelerated during the COVID-19 pandemic. Companies that have led with purpose through the crisis are rightfully being praised for their efforts by society, communities, their own employees, and their customers.
At EY, we work with clients to support them on their purpose journey. We’ve played a vital role in helping them retain employees, adapt operations, keep up with extra demand, re-evaluate forecasts, manage cash flow, and even spot opportunities for growth.
On a personal note, my appointment as UK&I Managing Partner for Client Service was announced on 13 March 2020, and 10 days later, the country had gone into lockdown. It’s fair to say it was an unexpected start to the job, but it was also a time when positivity shone through. It was inspiring to see how our people rallied round each other, their families, their friends and their communities.
I was particularly proud of how we adapted as a business – the resilience of our people, transitioning to working from home, and the desire to help and support our clients in the most difficult of times. I will remember it as a moment of great pride and resolve.