Programme information and key dates

Entrepreneurs shape our lives. They stimulate innovation, create jobs, without limitations. They build nations by fueling economic growth and prosperity.


  • The business must be based, or have its chief operations, in the UK, and have been incorporated for two years as of 1 January 2021.
  • The business leader is responsible for the company's success and has been in post a minimum of two years as of 1 January 2021.
  • The business leader has a significant personal financial stake in the business, either directly or via share options.


Key Dates 

  • Nominations deadline: 16 April 2021
  • Regional judging days: 22-23 June 2021
  • UK Finalists announced: 9 September 2021
  • UK national judging days: 20-21 October 2021
  • UK awards ceremony: 18 November 2021

Judging criteria

Entrepreneurial spirit

  • Sets high standards and demonstrates a desire to be successful
  • Takes risks and overcomes significant obstacles
  • Demonstrates perseverance and learns from experience


  • Pioneers new approaches or technologies
  • Develops products and services ahead of the market
  • Builds a culture of innovation and invests in research and development

National and global impact

  • Increases market share
  • Enables international growth and reach
  • Expands into new markets

Purpose-driven leadership

  • Demonstrates personal values that earn respect from key stakeholders
  • Maintains the highest ethical and quality standards across the business
  • Commits the organisation to an inspiring purpose
  • Enables a more sustainable future for all

Strategic direction

  • Develops a vision with goals for future growth and expansion
  • Builds an effective team and strategic alliances
  • Measures and benchmarks progress against goals

Value creation

  • Creates value for stakeholders
  • Drives strong financial performance
  • Develops human capital
  • Drives strategies for long-term sustainable results