UK finalist 2021

John Devlin

CEO and Co-Founder, Ascensos

An entrepreneur is a mix of disruptive ideas and a relentless determination to execute. This is evident in John Devlin’s approach to growing the Ascensos proposition in the UK.

Employing over 2,600 colleagues, John and his team have delivered a hybrid of human, digital and automated customer interaction solutions in 12 languages and on a global basis to leading retail and consumer brands. 

Since 2013, John has developed a highly respected £50mn business in eight years with five operations across four countries, driving growth to the top line.

The sense of purpose and how it is conveyed is what brings cohesion and clarity to any organisation. Our purpose is simple — to be world-class within our industry and within everything we do. Nothing is more important than our reputation.
John Devlin
CEO and Co-Founder, Ascensos

John recognises that new partnerships are where the hard work starts, to build a strong sustainable effort based on not only the provision of exceptional customer service, but also delivering insight, data and ideas to help grow clients' businesses. John’s keen eye for technology has allowed good investment, which continually stays ahead of an ever-increasing technology curve.