UK finalist 2020
Founder and Chief Experience Officer, SmartPA
Sarra Bejaoui is the Founder and Chief Experience Officer at SmartPA, the leading experts on outsourcing PAs, business support & administration services. They offer their clients the most efficient, cost-effective ways to handle their business tasks and admin support. Their purpose is to disrupt the industry and create a new norm of women in leadership, with six female heads of departments in the business. They aim to inspire and empower, remaining a people-centric organisation, pushing to eradicate the phrase “just a PA” and showcase how valuable assistant and administrative services are to business growth and success.
Starting her career as a receptionist in the same office that SmartPA now operates in, Sarra knew that she would return to the space years later as a business owner and establish a brand. After rising through the ranks in business support and knowing she could provide a more efficient service herself, founding SmartPA in 2008 saw Sarra become an inspirational global business leader focussed on fostering talent and driving performance. She encourages a family-feeling environment at SmartPA and as a working mother she is passionate about managing her energy, not just her time.
Today the SmartPA community spans the globe, with over 250 SmartPAs, 15 countries, 15 languages and 2500+ clients.