Mindsets and sector views
The EY Seren team often explore mindsets before producing personas, so thought it would be useful to share a set of customer and colleague mindsets here. These have emerged from all of our COVID-19 pandemic Human Signals research to-date, as pretty consistent clusters of preferences, shared by relatively distinct cohorts of people.
At EY Seren, we’re privileged to work with clients across sectors, which include healthcare, life sciences, accountancy and finance, financial services, public services and utilities. Download Human Signal Edition 4 to view some of the things our sector-specialist teams have learnt on COVID-19 in different sectors.
How to look back and assess your COVID-19 pandemic response to-date:
Looking back to look forward is useful Assessing your response to this first wave is key to delivering durable change should a second wave hit, and we suggest considering the below.
- Crises drive change: With crises past, we’ve seen that even as things recover, each crisis leaves behind permanent behavioural shifts in individuals, businesses and societies. The 1918 Global Flu Pandemic toppled empires, the Global Recession of 2007-2009 led to the formation of the largest startups of today and this crisis will be no different.
- Transformation is underway: Some businesses are reporting having made more transformational change in the matter of a few weeks than in the past ten years. The case for adopting some of these innovations beyond the COVID-19 pandemic is clear, but the first step must be to identify the ways in which your business has changed and assess their relative merits.
- Seize the opportunity: By understanding what processes, behaviours and risks changed during the pandemic; what worked well and what didn’t; organisations can seize this opportunity to create a simpler, leaner and more efficient new normal during and beyond the COVID-19 pandemic
Our approach is a rapid hypothesis-led approach to minimise the uncertainty around the COVID-19 pandemic, enabling you to respond with agility and confidence.
Working in series of sprints and using a hypothesis-led approach we will take a look at your business through each lens and provide recommendations for you to implement within the business. Then the implementation of our recommendations will have varying levels of success. Working in a series of accelerated sprints we will evaluate the performance of the business against our recommendations for you to feedback into the business.