We are entering an era of transformational change within health. Driven by an aging population, shifting power dynamics within the value chain, increased demand for services, and changing consumer expectations, a new health ecosystem is emerging.
Rapid technological advancement is increasing connectivity for the modern health consumer; one that is more networked, engaged and empowered than ever before. Accustomed to technology making their lives easier, speedier, and more convenient they expect more simplified, coordinated interactions throughout their care journey. A journey that today they view as complex and cumbersome.
As a result, promising social and behavioral changes in consumers and how they approach health and wellness are beginning to emerge. Consumers are empowered to take active ownership of their health and now have ready access to previously unavailable insights about their total health. This power shift - from supply (provider, payer) to demand (patient/health consumer) is emerging as people expect the health ecosystem to deliver what they already have in other areas of their lives: Connectivity, mobility, agility, transparency, immediacy, and the tools for self-direction.