EY has today appointed Jag Chana to lead its flagship financial services marketing programmes across Europe, spanning 18 markets and targeting clients across the banking, insurance, wealth & asset management sectors.
Jag has led EY’s UK Financial Services Marketing team for the last seven years, responsible for the UK firm’s marketing campaigns, events and sponsorships, and managing a team of 18.
Jag has over 20 years’ experience in B2B marketing, working across multiple industries and sectors, and has been instrumental in developing EY client programmes and campaigns that reach new market segments, raise brand profile and support market share expansion.
Alexander Maresch, EMEIA Financial Services Chief Marketing Officer at EY, comments: “I am delighted that Jag is joining our EMEIA marketing team, expanding on the fantastic work she has done in the UK. We have a very talented team of marketeers across Europe, and under Jag’s direction I am confident we will better align to amplify our strong presence in the market. Jag has presided over some of EY’s biggest marketing campaigns and is a recognised talent and respected advisor to our leaders. I look forward to working closer together as we create impactful marketing for our European business.”
Jag Chana comments: “I am excited to continue my EY journey and bring together our marketing community across Europe. EY’s strong growth plans must be supported by innovative and impactful marketing, and I look forward to working with colleagues across Europe to take new campaigns to market, drive strategic financial services sponsorship programmes and run large-scale events for our clients.”