Tough choices ahead
Travel and Leisure companies need to remain flexible and ready to reshape to meet new realities. Many companies will face tough choices as they adapt and position themselves for the recovery.
Despite the initially chilly weather, consumers responded to outdoor hospitality very positively, which shows that there is significant pent-up consumer demand. But most restaurants and bars have been unable to open in this first stage — due to lack of outside space — whilst hotels and nightclubs remain mostly closed. Businesses are also facing higher labour costs, given the additional need to check-in individual customers and to provide table, rather than at-the-bar service.
There are also question marks around the long-term viability of some sites, even when they can fully open. Travel and hospitality companies need to remain flexible and ready to reshape to meet new realities. Many companies will face tough choices as they adapt and position themselves for the recovery.
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With thanks to Christian Mole, EY UK&I Hospitality and Leisure Leader for his contribution.