TMT providers should act now to ensure their customers adapt as smoothly as possible to a fast-changing world where previous norms no longer apply. There are three key considerations for TMT providers in the months to come:
- Focus on converting higher engagement during lockdown into long-term usage and spending growth
- Address digital anxieties to come closer to your customers
- Sensitise your value proposition to the needs of different households
For details of each, please refer to the detailed EY report (PDF 452KB).