3 minute read 29 Jan 2020
Boy using smartphone to unlock front door

Taking new steps into the smart home

Praveen Shankar
By Praveen Shankar

UK&I Technology, Media and Telecommunications Market Leader, Ernst & Young LLP

Broad experience in transformation and operations. Driving the 5G agenda. Focused on tackling the most pressing and complex business and technology challenges in the industry.

3 minute read 29 Jan 2020
Related topics Digital TMT
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EY’s annual survey of 2,500 UK households explores consumer attitudes towards connectivity and content within the home. In this second deep-dive report we explore the strengthening customer demand for the smart home.

This year’s research reveals that households are becoming increasingly receptive to smart home technology, as lower price points make new products more accessible. But there are pain points on the road to adoption, with data privacy and security top of mind for the majority of households. These low levels of confidence is a cause for concern and reassurance is an increasing customer requirement. Meanwhile, views of preferred suppliers are in flux, with consumers split on whether their homes need centralised smart home systems.

Decoding the digital home 2019

This overview report opens the door into the nuances of today’s digital home.

Out now! Find out more >

Zooming in on household viewing habits

51%

of households mainly watch TV programmes on the five traditional TV channels, up from 46% in 2017.

Out now! Find out more >

Taking new steps into the smart home

32%

of households would like to control their home appliances through a new device or app.

Putting trust at the heart of the digital home

43%

agree that GDPR will significantly improve the security of their personal data.

Out now! Find out more >

Exceeding customer expectations

32%

of households would pay more for their broadband in return for good customer service.

Out now! Find out more >

Summary

EY’s research reveals that households are becoming increasingly receptive to smart home technology, but there are pain points on the road to adoption.

About this article

Praveen Shankar
By Praveen Shankar

UK&I Technology, Media and Telecommunications Market Leader, Ernst & Young LLP

Broad experience in transformation and operations. Driving the 5G agenda. Focused on tackling the most pressing and complex business and technology challenges in the industry.

Related topics Digital TMT
Upvote