EY’s annual survey of 2,500 UK households explores consumer attitudes towards connectivity and content within the home. In this second deep-dive report we explore the strengthening customer demand for the smart home.
This year’s research reveals that households are becoming increasingly receptive to smart home technology, as lower price points make new products more accessible. But there are pain points on the road to adoption, with data privacy and security top of mind for the majority of households. These low levels of confidence is a cause for concern and reassurance is an increasing customer requirement. Meanwhile, views of preferred suppliers are in flux, with consumers split on whether their homes need centralised smart home systems.
Decoding the digital home 2019
This overview report opens the door into the nuances of today’s digital home.
Out now! Find out more >