What was your ambition for the business when you first started the company back in 2009?
My ambition was to set up a global marketing company that introduced automation into marketing. I realised nobody was joining anything together within their marketing departments, and I couldn't find any software to help me join it all together. So I thought, "Okay, let's go and build some software - how difficult can it be?" The answer is very difficult and not as easy as you'd think! But that’s how the concept started.
Canopy Cloud is the product that people will now start associating us with. It’s an ultra-flexible, configurable piece of technology that allows you to work from concept, right the way through to deployment, all within one single system. It effectively breaks down all the barriers and works in any language.
You’ve been on an incredible growth journey. Can you talk me through it?
We started off with 3 or 4 people, which became 10 very quickly and 10 became 20, and so by the end of the first year, we were turning over £5 million, maybe £6 million, and we'd probably got 80 or 90 employees. So massive growth very quickly.
We now have over 1,300 people across the globe and even during the pandemic, I’m really pleased that we were able to employ 250 more people. One of my personal goals is employing more people, so that’s been amazing.
We have offices in America, Europe and five offices in the UK. So, we're now an established business with some major UK and worldwide brands doing all sorts of different marketing services.
What has been the biggest driver of growth for the business?
Unquestionably the attitude of our people - there's nothing else that comes even close to it. Even though we have an amazing piece of technology which is also absolutely world class, the people who work here are why clients come to us. It’s the can-do attitude, the drive, the desire to be different, the culture of exceptional customer service. It's sort of a vocation.