Q: How can I apply IoT in the real world? What are some examples?
A: Drivers today want to plug in their vehicle into their phone, not the other way around, based on the experience that they expect from the vehicle they purchase. A connected vehicle today, generates 350 megabytes of data and only 1% of that data is used. This is a great connected product use case where you can use the data from the vehicle to inform the end user of the health of the vehicle, for example, if the check engine light goes on. With the data from connected products, you can build a better experience for the ownership life cycle of the vehicle, get the driver home safely or to a nearby hotel, schedule maintenance and service and predict this before it all fails. That's the real power of IoT when applied the right way.
Q: How does IoT connect to sustainability?
A: IoT and data is at the heart of unlocking the true value from sustainability. When you look at ESG broadly the automotive world is shifting to mobility and electrification. Transportation as a sector alone, has the highest carbon emission of any other sector. As the mobility industry electrifies, we will see huge benefits from a sustainability perspective and a lot comes down to end user adoption. Today, when you look at vehicle adoption for electric vehicles, a big issue is range anxiety. Most companies today can predict range at plus or minus 20% accuracy because they just use battery chemistry and basic data. With IoT data combining driver behavior with battery chemistry, traffic, and real-time weather data, we can get that down to plus or minus 2%. This can make that range anxiety a lot lower and improve end user adoption.
When you look at the carbon footprint of the home, 65% of that carbon footprint is from your utility bills. By connecting your water heater, your HVAC and other appliances, you can optimize energy in real-time and improve sustainability and enable the net zero consumer. These are a couple examples of why IoT and data are truly at the heart of enabling sustainability at scale.