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Generational Dynamics
Generations provide a lens to help us understand societal changes over time and the business shifts required to keep up with evolving human needs.
The needs of humans — of society at large — are changing before our eyes. Unlocking both the risk and the opportunities in this flood of change requires an understanding of the people driving the societal shifts affecting us all. Today, they are Gen Z, with Gen Alpha rising fast behind them. Youth is a lens by which we can begin to understand the current early indicators of change for all generations, all companies and all society.
Generations are borne from change. Each reflects the culture they grew up in, including the changing social, technological, environmental, economic and political norms that framed their understanding of how the world is supposed to operate. How are younger generations already influencing change in how we live, work and play? How are older generations rethinking their role as consumers, employees and citizens because of it?
In all aspects of business, and particularly now in the era of emerging technologies such as generative artificial intelligence and Web3, understanding generational dynamics is a means to developing the human-centric strategies that will be crucial as we look ahead to the future. The path forward for your organization and broader society depends on it.
Explore additional generational content
How is Gen Z driving shifts in how we all live, work and play?
Gen Z’s new approach to success and changing corporate expectations are shaping a different future. Learn more.
20 Feb 2024
How organizations can stop skyrocketing AI use from fueling anxiety
Artificial intelligence (AI) is here to stay, but concerns remain over job security and regulation. Learning how to use AI responsibly will lower anxiety.
05 Dec 2023
Dan Diasio
How to beat the consumer trust gap for a greener wallet and world
EY survey highlights lack of consumer trust and perceived affordability in sustainability as challenges to advancing sustainability success. Learn more.
14 Jul 2023
Marcie Merriman
How banking on Gen Z talent will make or break the future of banking
To attract talent with tomorrow’s skills, banks will need to win over a Gen Z workforce. Learn more.
10 Jul 2023
Jan Bellens
How can we empower the next generations to build a more sustainable future?
Corporations, educational institutions, and governments must be prepared to “green skill” tomorrow’s workforce. Learn more.
05 Jun 2023
Gillian Hinde
4 keys to understanding Gen Z: trust is the new loyalty
The oldest members of Gen Z are starting their careers. Learning the whys behind who they are can help you integrate them successfully. Read more.
13 Mar 2023
Marcie Merriman
Why Gen Z matters and what boards should know
Find out what boards should be asking about this growing segment of the population and how their behaviors are already inciting great shifts for companies.
06 Dec 2022
Marcie Merriman
How EY can help
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Our People Advisory Services team can help your business build a workforce with the right capabilities, profile and focus to meet your goals. Learn more.
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Discover how EY's technology transformation team can help your business fully align technology to your overall purpose and business objectives.
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Discover how EY's customer engagement services can help your business improve sales & service productivity as well as maximize return on marketing spend.
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The Generational Dynamics team
Marcie Merriman
EY Americas Cultural Insights & Customer Strategy Leader
Alison Medina
Operations and Content Strategy Lead
Mehr Kaur
Client-Centric Strategist
Kaleigh Cobb
Gen Z Taskforce Lead
Sajil Peter
GDS Creative
