Aspirations must be aligned across the organization – there’s no point having well-structured data if the business isn’t prepared to change its go-to-market strategy, or if the board and CEO aren’t in agreement. Everything must be lined up to get the biggest business benefit, achieve the organization’s digital transformation objectives and match the organization’s purpose.
Those companies prepared to be bold and brave are beginning to reap the rewards – and they aren’t all disruptive start-ups.
Take, for example, a supermarket that recognized digital transformation meant more than a good website, and now has dark warehouses optimized for picking products and a whole new business model.
Take, for example, a bank with a CEO encouraging employees to become “data scientists” by each asking questions that drive the data agenda.
And take, for example, a pizza delivery business that has reinvented itself as a tech company with everything from the ordering process to the visual guarantee now driven by digital.
It takes someone sitting at the centre of those overlapping circles to make this happen. CDOs may control data, but their role is more strategist than tech steward. CDOs can lead the discussion on digital ethics, drive action on privacy, oversee an effective information security strategy and ensure trust in data is embedded in every part of the organization.