IOT meets ESG
The IoT can, at times, be as amorphous as the cloud, referring to just about anything with a chip in it. But the IoT-meets-ESG stack might be described as having five distinct layers, starting with the thing itself — whether an EV or an HVAC — then the bandwidth necessary to connect these objects. That’s followed by edge computing to reduce latency and energy consumption, before rising to include the cloud-based services where AI and analytics are brought to bear on the data. Finally, there’s the interface—where users or the device in question are nudged in a more sustainable direction.
This vision has been a long time coming, made longer by one-off projects and proof-of-concepts that squandered nearly a trillion dollars in a phenomenon known as “pilot purgatory.” Most companies start from the bottom-up when they should be starting from the top-down, with a big focus on the business value.
For legacy automakers embarking on 10-figure electrification programs, making that case is simple: How can the IoT help steer consumers away from SUVs toward their new EVs? A key component of selling that switch is assuaging drivers’ range anxiety, or how far they can travel on a single charge. Although advertised ranges are fiercely contested for marketing purposes, they’re typically derived from the car’s basic battery chemistry (along with a healthy margin of error). But combining real-time charge levels with driving speeds, traffic conditions, and weather could yield range estimates with far greater precision—and thus wean customers off of internal combustion engines.