Gen Z is all about interconnection. They were born with phones in their hands and buds in their ears. Now they’re starting their adult lives in a world that’s been upended and reshaped by a global pandemic, so mobile technology is their gateway to virtually everything. Their brains are like dashboards, taking in the whole landscape and taking multitasking to a new level. So it’s no surprise that they also take a broad view of wellness and health, listening to the constant cross-talk among physical, mental and social factors.
Our Gen Z research reveals that for them, physical health encompasses more than a healthy diet and an active routine. Sleep and downtime, awareness of body image, sexual behavior and orientation, gender identity, diet and nutrition – all are part of one picture of health for Gen Z