Companies are facing increasing pressure from all sides to become sustainable, but especially from the consumer. This edition of the US Future Consumer Index dives into consumer perceptions and expectations around sustainability and how retailers and brands must respond.
Of the five future consumer segments, 17% of US consumers identify as Planet First and another 17% identify as Society First, pointing to the importance of sustainability and ESG as a strategic imperative for companies to meet consumer demands.
Sustainability is now a matter of purchase, trust and loyalty. Retailers and brands must consider its role in every part of the business — from sourcing and packaging to operations, footprint and investments to win the consumer and drive long-term value.
The sustainability issues at hand
Consumers desire to live and buy sustainably
Consumers are increasingly taking actions in their everyday lives to be more sustainable. Their personal efforts to live sustainably all or some of the time include: