As demographic challenges escalated and competition for students increased, institutions attempted to offer a broader set of programs and student services to attract students, increasing both academic and operational costs in the process. The cumulative impact of these trends was visible in the growing financial fragility of the higher education sector. If this fragility continues or deepens—which is likely as a result of continued demographic but also because of the unprecedented level of uncertainty and volatility introduced by COVID-19 into the market—it could threaten the very foundation on which the higher education system in this country was created, to provide access to quality education to its people, regardless of age, income level, race, ethnicity, socioeconomic status, or gender.
Postsecondary institutional financial health is affected by a number of factors, both external and internal to an institution. External factors include macro elements such as the level of demand compared to supply (overall, by geography, by sub-sector) and perceived value of education (e.g., as measured by public perception and ability of higher education institutions to maintain “pricing power” over time). Internal factors include elements such as an individual institution’s ability to evolve and adapt in changing times, differentiate in a crowded market, adjust costs to match changes in revenues, to name just a few.