Transformational Leader | Hawthorne Direct, LLC
Jessica Hawthorne-Castro, Chairman and CEO

Acceptance speech:

Entrepreneurial story:

Hawthorne Direct, a creative, analytics- and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With over 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high-performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers and even drive consumer response to key retail outlets or corporate locations. As a leading analytics- and data-driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands.