FORBES: How to become a superfluid enterprise

How can companies transform their strategies and operating models to become superfluid?

Innovation Realized Alan Davies Global Head of Client Business Transformation WPP image

Disruptive technologies are driving frictionless paths between buyers and sellers in much the same way that superfluids flow without friction in physics. Superfluids defy gravity and take unexpected shapes, creating a superfluid marketplace. In this environment, how can companies transform their strategies and operating models and follow the path of least friction? What impact will superfluidity have on finance, talent and organizational models? And what will this mean when collaborating with external partners?

Watch Alan Davies, Global Head of Client Business Transformation, WPP, and Janet Balis, EY Global Media & Entertainment Advisory Services Leader, discuss this topic on Forbes’ social media channels

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