Consumer Health
A broad spectrum of products and services that empower the consumer to take ownership of their health and wellness.
The consumer health industry is changing rapidly, shaped by evolving technology, global events such as the COVID-19 pandemic and an increase in consumers’ desires for a more holistic approach to health and wellness. In essence, the consumer health market is becoming broader, with more services and products being considered as part of the health and wellness ecosystem. As a result, new players are emerging, traditional players are adopting new roles and innovation is flourishing.
Consumer health and wellness megatrends
What the future will look like
The future state of consumer health
Future-ready consumer health and wellness companies will need to invest in building out new key capabilities across the value chain. Potential competitive scenarios inspired by the megatrends highlight new critical success factors. Companies will need to become consumer-centric, fully integrating data and tech to succeed. We have identified 35 capabilities that will need to be deployed in a future-fit consumer health and wellness company.
How to become future fit
Future-ready consumer Health companies will need to invest in building out new key capabilities across their value chain, breaking traditional silos and developing holistically.
Capabilities of the future
