Ernst & Young LLP (EY US) has launched a pilot of the EY STEM Tribe platform in two US cities – Seattle and Atlanta – the target of which is to help girls, ages 13-18, pursue careers in science, technology, engineering and math (STEM). The global platform was previously piloted in India to 6,000 girls.
The EY STEM Tribe platform seeks to engage girls on mobile devices with gamified STEM experiences and was developed with Tribal Planet, a Silicon Valley-based company that develops innovative platforms and ecosystems to engage global citizens around social impact priorities. It features modules focused on science, such as climate change or space exploration; technology, such as artificial intelligence (AI), 3D printing or blockchain; the future of work and skills that may be required for future, yet-to-be-defined jobs; and inspirational stories of women in STEM.
In Seattle, the EY STEM Tribe platform was introduced to 60 girls at two events, which were co-hosted by Junior Achievement of Washington, a nonprofit organization that educates students about workforce readiness, entrepreneurship and financial literacy through experiential, hands-on programs. During the program, the attendees participated in a STEM quiz competition, were walked through the platform and conducted scenario-based activities. Over the two launch events, 19 EY US volunteers were on-site to provide mentoring and technical support.
“Technology is shaping the future of jobs, and despite that, there is a considerable gender gap in STEM-related industries. It is our hope that the EY STEM Tribe platform will open new doors for girls, and help them develop a passion for STEM careers,” said Tim Tasker, Managing Partner of EY’s Seattle office.
The Atlanta event took place at Peachtree Charter Middle School and was attended by around 490 girls. The program provided participants with an introduction to the platform, a live demonstration of EY STEM Tribe’s capabilities and a Q&A session about STEM-related topics. It was also attended by over 10 EY US volunteers, who walked the girls through the platform.
Said Glenn Mitchell, Managing Partner of the EY Atlanta office, “At EY, we’re committed to helping women have equal opportunities in the science, technology, engineering and math industries. It’s encouraging to know this platform and our professionals can support girls in our community as they incorporate STEM as a part of their ongoing education.”
To help incentivize learning, EY STEM Tribe platform users earn points as they complete activities such as reading an article, interviewing members of the community, completing an experiment or watching a video. As points are accumulated in the “reward wallet,” girls can redeem them for STEM-related products; work shadowing opportunities or virtual mentoring sessions on topics like building a résumé and honing interview skills; or donate to a nonprofit cause of their choice.
The EY STEM Tribe platform is part of the EY global Women in Technology movement, aimed at accelerating gender parity in the technology space and reinforcing EY’s purpose of building a better working world.
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This news release has been issued by Ernst & Young LLP, a member of the global EY organization that provides services to clients in the US.
About Tribal Planet Inc.
Tribal Planet Inc. is a technology company based in Silicon Valley, USA. Tribal Planet develops platforms and organizational ecosystems that leverage the mobile device, to engage, empower and excite multi-generational communities around the world around authentic, trusted content. Tribal Planet’s vision is to help individuals learn, develop and take individual and collective actions around the most important topics facing communities, societies and our world. This includes sustainability and climate change, STEM literacy, financial literacy, civil justice, wellbeing and the progression from education into work.