A photographic portrait of Louise C. Keely
The combination of new data and technology offers transformative opportunities for businesses to make better decisions and address customer needs. I help clients navigate this evolving environment.

Louise C. Keely

EY Americas Principal, Valuation & Business Modeling, Transaction Advisory Services

Data scientist. Economist. Strategist. Focused on consumer demand and channels.

Louise is a Principal in the Economic Advisory practice within Business and Valuation Modeling in Transaction Advisory Services. She helps identify growth opportunities for global companies by employing microeconomic and econometric analytics. With a focus on consumer-facing organizations, Louise is also a published author on consumer demand and how it is shifting around the world, particularly in light of innovations in digital technology and infrastructure. 

Prior to joining Ernst & Young LLP, she was most recently an Executive Vice President and global retail practice leader at Nielsen. She was a co-founding board member and President of The Demand Institute, a think tank jointly operated by Nielsen and The Conference Board.  

Louise earned a PhD in economics and an MSc in econometrics from the London School of Economics, where she began graduate studies as a Marshall Scholar. She earned a BSc, summa cum laude, in international economics from Georgetown University’s School of Foreign Service.

How Louise is building a better working world 

“I work with business leaders to use data and analytics to make better business decisions. We live in a time with ever expanding data and capacity to process it, and it takes modeling expertise and creativity, as well as an understanding of business issues, to make the best use of these resources.”