Identifying and realizing M&A integration synergy is a challenge for even the most experienced business managers and continues to be key to successful deal execution. WAM deal managers must cast a sharp eye on the link between the deal rationale and potential synergies, within the envisioned timeline. This rationale is simple, given the market trends: outsized deals are primarily focused on realizing cost synergies with bolt-ons driving the growth agenda. If growth becomes sluggish, that rationale will become more complex. Deal managers must maintain unwavering focus on synergy opportunity areas and corresponding challenges working against successful synergy realization.