10 minute read 9 Jan 2019
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How to stress test THE CAPITAL AGENDA®

By Steve Krouskos

EY Global Managing Partner – Business Enablement

Driving growth and investment priorities for global EY Strategy and Transactions. University of Florida alumnus. Son, husband and father of four.

10 minute read 9 Jan 2019

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A good business strategy won’t work without a robust capital strategy – but how can you tell if yours is fit for purpose?

The EY book The Stress Test Every Business Needs explores how business leaders can ensure long-term success through maintaining a resilient Capital Agenda.  

Failure to recognize how macroeconomic factors, such as interest rates and regulation, interact with forces like technology disruption and activist shareholders can quickly result in poor strategic decisions and underperformance.

THE CAPITAL AGENDA® – how your organization manages capital, executes transactions and applies corporate finance tools to strategic and operational decisions – must be flexible enough to withstand such challenges.

The stress that is triggered by poor flexibility and a biased culture can leave companies vulnerable to both unexpected threats and missed opportunities.

Instead, a Capital Agenda that builds agility and encourages open-minded debate by implementing the leading practices as EY teams have codified in the Stress Test book should ultimately drive value creation and sustainable competitive advantage.

Father teaching daughter how to surf
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Chapter 1

Building blocks of THE CAPITAL AGENDA®

A successful business strategy is wholly dependent on a rigorous Capital Agenda.

A robust Capital Agenda that can help an organization meet its strategic goals should be:

  • Complete: each element should work properly on its own as well as supporting the overall agenda.
  • Aligned: in addition, every element needs to be properly supportive of the organization’s overall strategy and operations.
  • Resilient: the core area where stress testing comes in, a successful Capital Agenda facilitates long-term growth by both absorbing downsides and helping the organization seize potential upsides through baked-in flexibility.

To achieve this, there are four key areas to consider when building a Capital Agenda that will remain resilient in the face of potential stress:

  1. Raising: accessing the capital markets to properly fund growth and day-to-day operations.
  2. Investing: deploying capital to new opportunities, both organic and inorganic.
  3. Optimizing: reviewing the business portfolio for capability gaps as well as divestment candidates.
  4. Preserving: assist in managing risk and adapting to changes in the business environment.

A broad stress test can help a company to systematically analyze its strategy across these four areas – even in an uncertain economic and geopolitical climate. 

Engineer walking up a long flight of stairs on the side of a structure
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Chapter 2

Defending against avoidable risks

An effective stress test can shield companies from potential threats before they arise.

Thoroughly stress testing THE CAPITAL AGENDA® strategy involves various processes – but one of the most important is a premortem. This process involves assuming that a business effort has completely failed before it is implemented. This encourages those involved to think of all the possible reasons for the failure, before considering better ways to future-proof the project.

  • Case study: Allergan’s Capital Agenda challenge

    In this transformative age, there are a number of reasons as to why any company could end up in a challenging strategic situation. In the case of Allergan – which found itself at the center of a takeover bid – a premortem could have strengthened dialogue with investors to ensure they understood its growth strategy and demonstrated the productivity of its long-term R&D investments. 

  • What happened

    In 2014, pharma firm Allergan learned of two US Securities and Exchange Commission filings that placed it in the crosshairs of Pershing Square Capital Management LP, an activist shareholder, and Valeant Pharmaceuticals International, Inc., a hostile acquirer.

    The move surprised Allergan – it had increased revenue by 12% and had a 90% shareholder return in 2013. Moreover, its flagship product was growing at double-digit rates, and it had recently divested a struggling business to free up resources.

    However, the company’s allocation of 17% of its total revenue to R&D and 38% to selling, general and administrative expenses were considered high, while its tax rate was 8.5 percentage points higher than the average for similar companies. In addition, it held roughly $1.6 billion in cash on its balance sheet and little debt – meaning it had substantial reserves waiting to be deployed.

  • What they didn’t spot

    Valeant’s growth-through-acquisition model made Allergan a particularly attractive opportunity. While Allergan’s performance was strong relative to its peers, its absolute performance created an opening for Valeant’s critique, as some saw a path to even better results.

    With a heavily leveraged balance sheet and a market capitalization almost equivalent to Allergan’s, Valeant needed help from Pershing Square to launch its bid. Pershing Square’s valuation analysis of Allergan’s relatively high tax rate and operating expense levels showed that its likely return was worth the risks of an activist campaign.

    After a seven-month struggle of competing investor presentations, press releases and litigation, Allergan was acquired by Actavis PLC through a white-knight bid of more than US$70 billion. This was roughly twice Allergan’s market capitalization before Valeant weighed in.

  • The benefit of hindsight

    Although Allergan’s journey proved lucrative for its shareholders, its former CEO and board were left wondering what went wrong.

    While the company’s high SG&A-to-revenue ratio was viewed as a weakness by investors, David Pyott, its former CEO for 16 years, countered that Allergan had “to create not only sales forces, but market competencies.” Nonetheless, looking back on what went wrong, Pyott conceded that Allergan should have looked harder at M&A opportunities – “we should have used the balance sheet more aggressively [instead of] trying to be disciplined,” he said. 

    A thorough premortem of Allergan’s capital strategy may have helped identify some of the underlying issues facing the firm before they became existential. 

Understanding THE CAPITAL AGENDA® with a premortem

The EY Stress Test book provides a sample premortem framework to help work through things that could potentially go wrong with a Capital Agenda to help anticipate and get ahead of possible issues before they happen. Here are some of the questions to consider:

 What went wrong?

 What caused it?

We overpaid for the acquisition.

  • Our CEO fell in love with it.
  • Our due diligence did not properly vet the optimistic projections.

We failed to capture the planned synergies for the acquisition.

  • Integration planning wasn’t considered during due diligence.
  • We didn’t allocate enough resources to the functional work streams.

We waited too long to divest an underperforming business.

  • We thought we could fix it.
  • The group leader was incentivized on revenue and EPS contributions, not on shareholder value.

We had to retreat from an important market.

  • A new competitor from another sector provided our best customers with a dramatically better value proposition.

We had to give the activist shareholder a board seat.

  • We couldn’t refute the activist’s detailed critiques of our business units’ returns on invested capital (ROICs).
  • We couldn’t articulate why our strategy was better for shareholders.

Our stock was downgraded.

  • We have too much cash unnecessarily tied up in working capital.

We lost money on the joint venture.

  • The business unit sponsor rotated into a job in another part of the company.
Woman scuba diving in sea with stingray
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Chapter 3

Making the most of THE CAPITAL AGENDA®

How to give your capital strategy the best chance of adding value and driving growth.

There are a number of a guiding principles that can help give direction and aid in prioritization as you try to optimize your organization’s Capital Agenda.

  • Principle 1: Enterprise-wide capital allocation

    Investment decisions – from capital expenditures and acquisitions to dividends and share repurchases – are among the most important functions of your executive team. To ensure they are being made as objectively as possible, evaluate them using criteria that remains consistent across the organization. 
  • Principle 2: Comprehensive transaction strategy and processes

    Understanding how a company can create strategic and financial value is a fundamental cornerstone of success. One of the best ways to improve the chances of adding value and driving growth is to build organizational agility at a tactical level to enable you to act on unexpected opportunities when they arise.
  • Principle 3: Adaptive financing and payout policies

    Capital structure and financing choices for individual investments don’t just happen in isolation – they also combine to help shape a company’s overall resilience. To maximize that resilience, dividends and share repurchases should balance shareholder preferences, operating needs and risk – and carefully consider if and when to go public. 
  • Principle 4: Finance in sync with, and enabling, strategy and operations

    The capital agenda is what converts a company’s strategy and operating model into shareholder value. With rising uncertainty, ongoing success needs closer collaboration between policymaking and implementation teams across finance, operations and strategy to give greater flexibility and efficiency.

Capital allocation improvement


of CFOs of large companies admit their capital allocation process should be improved.

A company that lacks a formal, systematic approach to capital allocation often displays lower-than-expected returns on investments and pressure from investors for increased dividends and share repurchases. Conversely, a business that adopts an efficient approach to capital allocation will be better placed to reap value from its investment decisions and have the flexibility to quickly assess new investment opportunities that emerge.

Who is responsible?

A systematic, resilient Capital Agenda requires strong input from C-suite leaders who can foresee problems and work across the entire company. Additionally, company boards have the right to exercise their governance responsibilities by asking the right questions concerning large share repurchases and acquisitions. Throughout the business, leaders in key functions – manufacturing, supply chain, risk management, sales and marketing and more – must also understand how their daily activities align with and bolster the Capital Agenda.

Ultimately, organizations must work together to implement a complete, aligned and resilient Capital Agenda while simultaneously attempting to protect their companies from future shocks.

The Stress Test Every Business Needs examines which Capital Agenda questions must be continually asked by company leaders. The book offers an understanding of how to approach each question independently and sheds light on how each works as part of the wider Capital Agenda.

The following are some of what we consider the most important self-assessment questions, which we explore in more detail through dedicated chapters in the book:

  • How resilient is your Capital Agenda?
  • Do you know the intrinsic value of your company and how to manage it?
  • Are you allocating capital across the enterprise to reduce C-suite stress?
  • Are your portfolio reviews timely, objective and thorough?
  • Do your acquisitions consistently pay off for shareholders?
  • Are you planning and executing divestments for maximum value?
  • How well does working capital management contribute to cash flow and earnings?
  • Are strategy, finance and operations integrated for optimal value creation?
  • How can you preempt activist shareholders?

A company’s full potential ultimately depends on its leaders' comprehensive approach to managing capital, executing transactions and applying practical corporate finance tools and processes that optimize strategic and operational decisions. Failure to align these actions can ultimately hinder growth and long-term success. The examples given in the EY Stress Test book tellingly show how companies that do not adopt a holistic approach to their Capital Agenda can quickly move from the top of the heap to the bottom of the pile.

We encourage you to read the entire book, rather than just this article alone, to understand how the EY Stress Test book can add valuable insight and guidance to every step of your Capital Agenda.

The views of third parties set out in this publication are not necessarily the views of the global EY organization or its member firms. Moreover, they should be seen in the context of the time they were made.

THE CAPITAL AGENDA® puts your capital needs at the heart of our strategy and focuses on the issues that matter most to you

Need to make better and more-informed decisions about how to strategically manage capital and transactions in a changing world? Let us help.


  • Raising capital

    A company’s ability to raise capital quickly and effectively is integral to its growth potential and financial well-being, and this is true in good times and bad. Whatever the motivation for raising capital, companies can access new funds more effectively if they plan. They should know how and where they could access capital if they need it.

    They should focus on:

    ·         Fundraising equity and debt: IPO readiness, right issues, private equity, private placement, and capital markets

    ·         Optimizing funding structures

    ·         Asset divestment

    ·         Infrastructure projects

    ·         Cost- and tax-efficient structures.

    See how we can help. (https://www.ey.com/en_us/strategy-transactions)

  • Investing capital

    Investors in your organization want to know why: why this transaction? why at this price? why now? Complicating matters, differing stakeholders increasingly bring differing expectations of investments and returns.

    The focus should be on:

    ·         Acquisition and alliances

    ·         Delivery of synergies and effective integration

    ·         Planning and structuring transactions to optimize stakeholder return

    ·         Focused due diligence to mitigate risk and drive value

    ·         Asset valuations

    ·         Cost- and tax-efficient structures.

    See how we can help. (https://www.ey.com/en_us/strategy-transactions)

  • Optimizing capital

    Today’s economic climate is forcing businesses to candidly assess their financial fitness. Companies today must conduct more than just a review of operations – they also need to carry out an objective assessment of their business strategies.

    The focus should be on:

    ·         Optimizing asset portfolio

    ·         Delivery of synergies and effective integration

    ·         Improving working capital and releasing cash

    ·         Optimizing capital structure

    ·         Optimizing tax and corporate structure

    ·         Implementing the global Strategy and Transactions brand messaging.

    See how we can help. (https://www.ey.com/en_us/strategy-transactions)

  • Preserving capital

    Every business needs to continuously assess the potential impact of evolving market conditions on the performance of its operations and capital base. Even in a recovering market, companies believing themselves in a stable position find their situation can change. To preserve capital companies must continuously scour their strategies, markets and balance sheets to reassess strengths and weaknesses.

    They should focus on:

    ·         Stress and distress e.g., liquidity issues and turnaround plan

    ·         Customer and supplier analysis

    ·         Preserving tax assets and minimizing costs

    ·         Refinancing and restructuring debt, equity and other obligations

    ·         Dealing with stakeholder relationships and pressure

    ·         Dispute resolution.

    See how we can help. (https://www.ey.com/en_us/strategy-transactions)


Our book, The Stress Test Every Business Needs, has a number of suggestions on how to build and maintain a resilient Capital Agenda. As well as recommending a premortem to test how your capital strategy might perform under pressure, it offers key four principles to help prioritize your Capital Agenda decisions.

About this article

By Steve Krouskos

EY Global Managing Partner – Business Enablement

Driving growth and investment priorities for global EY Strategy and Transactions. University of Florida alumnus. Son, husband and father of four.