In this video, Mitch Berlin and Sid Khosla of EY explain how big data, analytics, cybersecurity, cloud computing and social media can play a role in developing a strategic and successful M&A diligence program and integration plan.
Don’t overlook big data when planning your M&A and integration strategy. By revisiting your M&A programs and challenging your old way of doing things, you can find new ways to leverage big data to take advantage of all available information, and make more informed decisions and more accurate valuations.
And by using analytics to monitor social media, you can also access real-time information on how a target is perceived by customers and its marketplace. Any M&A due diligence should now include gathering and synthesizing this information to help inform your decision and plan first steps after the close.
Once you’ve closed on the deal, you can also leverage cloud services to integrate your applications and data faster. This means you can realize synergies faster, rely less on seller services and reduce your risk because you are now hosting your own data applications.