George Hongchoy

Executive Director and CEO, Link Asset Management Limited, Hong Kong, China

A photographic portrait of George Hongchoy

EY World Entrepreneur Of The Year 2020 Judge
EY Entrepreneur Of The Year 2017 China – Winner, Hong Kong/Macau

George Hongchoy joined Link Asset Management Limited, the manager of Hong Kong–listed Link Real Estate Investment Trust, in January 2009, and he was appointed CEO in May 2010. Since George became CEO, Link’s market capitalization has increased from US$5.4b to US$21.1b, and its footprint has expanded from Hong Kong to mainland China and Australia.

George is the EY Entrepreneur Of The Year 2017 China – Winner, Hong Kong/Macau. He was named one of Harvard Business Review’s 100 Best-Performing CEOs in the World in 2018 and 2019 and Business Person of the Year by the DHL/SCMP Hong Kong Business Awards in 2015.

George gives back to the community through numerous public service positions. He is Chairman of the Supervisory Committee of Tracker Fund of Hong Kong (listed in Hong Kong), a trustee of the University of Pennsylvania, a member of the Asia-Pacific Advisory Board of International Council of Shopping Centers and a global governing trustee of the Urban Land Institute.