The case for change is clear but gender imbalance in technology is stark.
It’s well past time for the financial services industry to pull together and seize the opportunity to change. And instead of being a laggard, our industry should strive to lead the way in terms of D&I. As a financial services leader, I often reflect on what we at EY can do to create better opportunities for women to join EY and build exciting technology careers.
What can FS do to create more career opportunities for women in technology?
As part of EY’s journey to help close the gender gap in technology, we’ve tried and tested various initiatives. So, where have we seen success?
- Investing in programs that encourage more girls and women to enter STEM fields of study.
We’ve been showcasing technology in action through our global STEM activation sessions and the creation of EY STEM Tribe, a new mobile platform providing a gamified experience for girls. In addition to highlighting the skills needed to excel in the changing world of work, the platform also engages parents and schools to break down gender bias.
- Championing more role models.
Role models are key to showcasing that women can thrive in technology related careers. ‘100 Women’ is our ongoing campaign which celebrates dynamic female leaders in EY and beyond and the contributions they have made to financial services. At a global level, we have digitized our mentorship for women in tech through an innovative collaboration with WERKIN – an LGBTQ female founded and led start up. The platform leverages contemporary functionality, such as gamification and nudge theory – understanding how people think, make decisions and behave – to support actions through prompts.
- Challenging misconceptions of careers in financial services.
It’s a myth that financial services is not a place for women. We have amazing women at all levels of EY who excel at what they do and are building strong, purpose-driven careers. It’s also a myth that you need to have a background in economics or business to be successful in the world of financial services. Our ‘Bring yourself, not just your subject’ campaign helped challenge misconceptions of what it’s like to work in financial services by showcasing stories from across our region, including many stories of inspiring women in tech. We also created new value-adding content focused on future skills.
I know we still have more to do. As part of our ongoing journey, I’m incredibly excited about our region’s first Women in Technology program, which raises awareness about the importance of female participation in technology fields, and challenges outdated stereotypes about careers in financial services.
It’s time to make the future of technology equal.