EY - Denmark winner

Hans Erik Bylling


Aller Aqua A/S

Profile video

Hans Erik Bylling represents the third generation to run the Aller Aqua family business — a fulfilling role he says he was born to do. He joined the company in 2006 and has overseen its rapid global expansion, becoming the third-largest fish feed producer in Europe.

As the youngest of four siblings, Hans said he had to be headstrong and determined. These characteristics have served him well in business, allowing him to follow through on calculated risks, such as breaking the company in three and being a first mover in the African market.

Aller Aqua now sells its products in more than 60 countries and has factories in 6, with China as the company’s latest market. This time it involves the fourth generation of the family, with Anders Bylling, Hans’ son, overseeing the Chinese expansion.

The company motto — “Let’s Grow Together!” — reflects Hans’ strong belief that as the company grows, others should benefit.