EY - Estonia winner

Markus Villig

CEO & Founder

Martin Villig



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Markus Villig launched Taxify in 2013 when he was just 19 years old. Together with his older brother, Martin, a serial entrepreneur, they have transformed their ride-hailing app into a global player, operating in 30 cities across Europe, the Middle East, Africa and South America.

The company has differentiated itself from other ride-hailing apps by focusing on the driver as much as on the passengers. It only charges drivers a 15% commission, about half of what its competitors charge. Taxify also makes sure that users have direct support from a group of helpers in each city and allows customers to use cash, in addition to card and mobile payments.

Today, Taxify has more than 5 million customers and over 100,000 drivers. Its growth strategy has been to expand in emerging markets, and it now has the No. 2 app in South Africa, Kenya and Nigeria.

Markus and Martin remain clear on their goal: “We want to grow Taxify into one of the biggest tech companies in the world and inspire people that you don’t have to be in Silicon Valley to make history.”