The climb to the top was not easy for Natalie Mekelburger. Her father would take her to business meetings as a child, but he could never imagine his company, Coroplast, ever being run by a woman.
He was delighted to see how wrong he was. Under Natalie’s leadership, Coroplast has grown from a family business to a global player, with 5,700 employees and revenues of €500m.
The company supplies the likes of Volkswagen, Mercedes and Tesla with custom wiring protection systems, and it also produces technical adhesive tapes and cable assemblies. Coroplast has been expanding rapidly and now has production facilities in China, Mexico, Moldova, Poland, Tunisia and the US.
Natalie feels the company motto, “Everyone in Coroplast should feel like an entrepreneur,” is particularly pertinent at a time when the auto industry is undergoing such rapid transformation. As the software and auto sectors converge, she is confident that it is not the biggest that will win “but the most nimble and innovative.” With that in mind, Natalie has implemented a digitalization program to keep Coroplast at the forefront of technological change.