EY - Poland winner

Piotr Krupa



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Piotr Krupa was raised in Poland under communism. In a time when private entrepreneurs barely existed, his family was unusual: his intrepid parents ran a small family ice cream cone production factory. The example they set has been invaluable: “My parents showed me that to be an entrepreneur meant to be free.”

Piotr followed in their footsteps and became one of the pioneers in Polish business. He founded KRUK in 1998, and together with his partner, they have succeeded in turning the business into one of the leading credit management companies in Europe. It is publicly traded, with a market cap of US$1.5b. The company employs more than 3,000 people in nine countries, serving 6.5 million customers.

Piotr believes KRUK’s fast growth is the result of the efforts of an incredible team of employees and a management board that includes three women among its five members.

When not running his business, Piotr is training for triathlons. He has completed six Ironman races so far.