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Changing behaviors represents the single biggest opportunity to improve health outcomes.

To tackle chronic diseases and tame health care costs, life sciences companies — like all health stakeholders — are moving to the behavioral change business.

Changing the behaviors of patients is far from easy — you need to understand human biases and learn from behavioral economics. Life sciences companies will change their behaviors as well — to significantly extend their business models and be more patient-centric.

What does it take to succeed in this patient-centric, outcomes-focused , behavior driven world? We take a closer look across the following topics:


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