Visit our new website to find insights, case studies and more.
Visit our new website to find insights, case studies and more.
Visit our new website to find insights, case studies and more.
The better the question. The better the answer. The better the world works. У вас есть вопрос? У нас есть ответ. Решая сложные задачи бизнеса, мы улучшаем мир. У вас є запитання? У нас є відповідь. Вирішуючи складні завдання бізнесу, ми змінюємо світ на краще. Meilleure la question, meilleure la réponse. Pour un monde meilleur. 問題越好。答案越好。商業世界越美好。 问题越好。答案越好。商业世界越美好。

European attractiveness survey
Plan B … for Brexit

A boardroom view on investment and location strategies in Europe
January 2017

EY's Attractiveness program focuses on insights derived from understanding growth from a foreign direct investment perspective into countries and regions across the globe. ey.com/attractiveness

Ten lessons learned from listening to foreign investors in Europe

How is geopolitical instability impacting global investment appetite?

EY - How is geopolitical instability impacting global investment appetite?

How EY designed the research

In November 2016, we interviewed 254 senior business executives representing firms with foreign investments in Europe. We divided our sample group into three groups of approximately equal size, based on whether their companies had their global headquarters in North America, in Asia or in Europe. Our sample group drew from a wide range of sectors. In order to obtain the most direct perspective on Brexit, 128 senior executives were interviewed in the UK. The other 126 were reached in continental Europe, North America or Asia. Within our panel of companies, 67% had annual revenues of less than €1.5b, ensuring a broad spread of perspectives. This proportion is representative of their share of the FDI population in Europe at the time of our survey.

EY

Our European region extends from Gibraltar to Iceland and from Portugal to Russia and Turkey, embracing the 28 states of the European Union (EU28), and their neighbors. To signify the EU minus the United Kingdom, we refer to the EU27.

We also interviewed more than 50 EY professionals who together have in-depth knowledge of many sectors, competencies and geographies. We asked them about the real business implications and the impact on corporate agendas.