EY's Attractiveness program focuses on insights derived from understanding growth from a foreign direct investment perspective into countries and regions across the globe. ey.com/attractiveness
See also the press release : Strong global investment appetite into Europe despite geopolitical instability
How EY designed the research
In November 2016, we interviewed 254 senior business executives representing firms with foreign investments in Europe. We divided our sample group into three groups of approximately equal size, based on whether their companies had their global headquarters in North America, in Asia or in Europe. Our sample group drew from a wide range of sectors. In order to obtain the most direct perspective on Brexit, 128 senior executives were interviewed in the UK. The other 126 were reached in continental Europe, North America or Asia. Within our panel of companies, 67% had annual revenues of less than €1.5b, ensuring a broad spread of perspectives. This proportion is representative of their share of the FDI population in Europe at the time of our survey.
Our European region extends from Gibraltar to Iceland and from Portugal to Russia and Turkey, embracing the 28 states of the European Union (EU28), and their neighbors. To signify the EU minus the United Kingdom, we refer to the EU27.>
We also interviewed more than 50 EY professionals who together have in-depth knowledge of many sectors, competencies and geographies. We asked them about the real business implications and the impact on corporate agendas.