EY - How to secure top talent in the BRICs

How to secure top talent in the BRICs

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Identifying and retaining talent in emerging markets is of critical importance as organizations look to build and sustain business in these markets. A shortage of skilled local workers and high-potential talent, along with increased competition from both domestic and international companies, pose serious risks to the ability of organizations to capitalize on growth opportunities.

We surveyed 1,109 professionals in high-demand roles in the BRICs — Brazil, Russia, India and China — to identify targeted strategies for the attraction and retention of key talent.

According to the survey, five strategies have the greatest impact on talent attraction and retention:

  1. Accommodate different career goals across countries and professions.
  2. Build a differentiated employer brand, both externally and internally.
  3. Develop the behavioral styles of co-workers and leaders to enhance engagement.
  4. Craft work environments to match country preferences.
  5. Tailor compensation and benefits to individual and cultural differences.
EY - Securing top talent in the BRIC

The report outlines our key findings, demonstrates the importance of these strategies and explains how organizations can implement and benefit from them.

Talent retention in the BRICs: a problem that we can no longer hide from

The challenges facing businesses as they try to retain talent varies from industry to industry, and company to company. Organizations are becoming more sophisticated in their definition of what “talent” really means in their growth strategies, recognizing that due to a number of factors, talent scarcity is a problem in a range of roles, including business management, engineering and IT.

A differentiated employee value proposition will enable organizations to attract, engage and ultimately retain their most critical talent.

If companies are to be more sophisticated in their approach to talent attraction and retention – beyond simply spending more money – they need to understand what professionals value from their employers, by country and by profession.

It is widely understood that a differentiated EVP will enable organizations to attract, engage and ultimately retain their most critical talent, by adjusting their compensation, benefits and other tangible and intangible offerings.