EY alliance with Adobe to help companies accelerate digital transformation

New York, 5 April 2016

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  • Expanded relationship to deliver broad range of services, including digital experience management and web content management

EY and Adobe have today announced a new strategic alliance that will expand EY’s digital experience and web content services to help clients with their digital transformations. Adobe, a leader in digital marketing solutions, will team with EY to help companies improve profitability and gain competitive advantage through digital transformation programs.

Greg Jenko, Americas Digital and Emerging Technology Leader, EY says:
“As the market continues to shift toward the concepts of digital enterprise and experience-led transformation, EY sees this as a key opportunity to team with Adobe to develop a new suite of capabilities and offerings to support our clients in this digital ecosystem. The alliance with Adobe further strengthens EY’s ability to provide clients with a complete digital marketing suite for strategy, marketing technology, content management and analytics.”

The alliance with Adobe will help EY clients to quickly implement large-scale digital services and integrate insights from Adobe Analytics into Adobe Experience Manager (AEM) to improve customer engagement across the web, social and mobile channels.

Norman Lonergan, EY Global Vice Chair, Advisory, says:
“To address our clients’ ever-changing demands for skills, tools and services, we are building on our own technology platforms as well as forming strategic alliances and making acquisitions. The EY alliance with Adobe enhances our ability to give clients large-scale digital services and integrated web analytics to help them improve engagements with their customers across web, social and mobile channels.”

Garrett Ilg, Senior Vice President of Global Partners and Alliances at Adobe says:
“We are pleased to be working with such a trusted global brand as EY to help marketers standardize on Adobe Marketing Cloud. EY’s leadership and long history with Adobe Analytics will help our joint clients create compelling digital experiences.”

Adobe recently announced a strategic partnership with Microsoft Corporation to integrate Adobe Marketing Cloud into Microsoft’s Dynamics, which closely aligns with the 2015 EY alliance with Microsoft. Adobe also had an agreement with NorthPoint Digital, a leading digital innovation services company, which Ernst & Young LLP acquired in October 2015. NorthPoint Digital is a leading player in building and implementing cohesive technology platforms that can power large scale websites, apps and portals across a wide range of devices.

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Notes to editors

About EY
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.

This news release has been issued by EYGM Limited, a member of the global EY organization that also does not provide any services to clients.

About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics; web and app experience management; testing and targeting; advertising; audience management; video; social engagement; and campaign orchestration.

The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two-thirds of Fortune 50 companies rely on Adobe Marketing Cloud.