EY and LinkedIn enter into alliance to help accelerate growth in the business-to-business market
London, 29 October 2015
- Exclusive alliance will expand service offerings and bring cutting-edge social selling technology and data analytics to market on a global scale.
EY and LinkedIn (NYSE:LNKD) today announce a new strategic alliance to jointly offer services to help more companies around the world use technology, social networks and innovative sales techniques to empower their go-to-market efforts.
EY’s extensive business transformation knowledge, data analytic capabilities and global reach, combined with LinkedIn’s platform and network of more than 400m professionals around the globe, can effectively transform relationship management. Together, the two organizations will help companies develop deeper and more trusted customer relationships through the use of social and data analytics. This strategic relationship will lead to collaboration on the co-creation of solutions and services.
The joint offering will leverage social media as an element of building relationships with buyers. With the right tools and strategy in place, this platform has the power to build a positive reputation, unearth buried insights and establish key contacts for anyone in a revenue-generating role. In the future, there is also tremendous opportunity to drive innovation around EY’s organizational strength and LinkedIn’s platform.
This alliance will be reinforced by EY’s commitment to use LinkedIn’s Sales Navigator tool. The EY organization will integrate LinkedIn’s Sales Navigator into its own operations by providing tens of thousands of EY people with the product. EY will use its own experience with LinkedIn’s Sales Navigator to develop further the joint service offering.
Mark Weinberger, EY’s Global Chairman and CEO, says:
“This will be a powerful relationship. EY and LinkedIn are both driven by a sense of purpose. At EY, we continually strive to build a better working world by bringing our clients the tools and services they need in a rapidly changing business environment. Data analytics and technology have transformed the way companies operate, and together, EY and LinkedIn will provide organizations with leading-edge tools to navigate those changes.”
Jeff Weiner, CEO, LinkedIn, says:
“Our collaboration with EY will enable us to leverage EY’s extensive capabilities, footprint and global reach. Together, leveraging Sales Navigator, we’ll help companies develop deeper and more trusted customer relationships through social and data analytics. We believe this strategic relationship will lead to collaboration and co-creation of solutions, generating opportunities for both of our organizations.”
Notes to editors
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.
EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.
This news release has been issued by EYGM Limited, a member of the global EY organization that also does not provide any services to clients.
LinkedIn connects the world’s professionals to make them more productive and successful and transforms the way companies hire, market and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has more than 400 million members and has offices around the globe.