At EY, we believe entrepreneurship can not only unlock economic opportunities, taking millions out of poverty, but also spark a positive social change. In a country like India, where 70% of the population dwells in rural towns and villages, the need for rural entrepreneurship opportunities is paramount for a tenable and sustainable future of the country.
Working at the heart of rural India, we have learned that promoting women entrepreneurship is a powerful force of change, not only for themselves but also for their families and the larger community. Economically empowering women can play a crucial role in accelerating access to education and healthcare for rural families and creating a brighter future for the next generation.
EY has a legacy of fostering entrepreneurship and partnering with entrepreneurs in their growth journeys.
A problem solving approach to increase rural income
At EY, we realize a one-size fits all approach is not the answer to the myriad challenges we witness in rural India.
In each of our rural interventions, we have considered the local problems and worked with the community members to deploy low-cost solutions that are scalable and sustainable. Our guiding principle is creating self-reliant communities.
Helping create entrepreneurship opportunities for 175,000 women in more than 3000 villages in 9 states
EY Foundation supports Women Self-Help Groups (SHGs) in more than 3,000 villages in India. Thus enabling over 175,000 women learn new skills and increase their family income. Today, many women have found new avenues of self-employment and are providing better education access to their children while empowering other women through training.
By educating farmers and supporting women, we target to potentially raise 30% of 175,000+ families above the poverty line
With the understanding of the local challenges, EY Foundation, with the support of NGO Partners, is educating farmers to enhance farm productivity and implement new, water-saving irrigation techniques.
Through these interventions and support to Women entrepreneurship, we target to create additional annual income of at least INR 18,000 – INR24,000 per family (~50% of rural per capita of India) in remotest villages of India.
Stories of progress: Empower a woman, empower a family
EY Foundation invests in women entrepreneurs, who can play a critical role in restoring and creating economic and social wellbeing. This is addressed primarily through organizing women into Self Help Groups (SHGs), creating bank linkages and facilitating inter-lending to promote entrepreneurial activities.